Good branding drives sales and the adoption of products, businesses, services. It explains not only what the item is, but what makes it special and more importantly, different (and better than) any other item out there.
The same philosophy holds true for leaders, yet the vast majority of all leaders couldn't tell you what their own personal leadership brand is (aka their special sauce).
Leadership branding is mission critical. As a leader, if you know who you are - and who you want to be at your core - it makes life easy. You know how to show up, you know how to react in times of stress or in celebration, you can make easier decisions and more.
But far beyond what it does for you personally is what it does for the people around you. They know what you stand for, how you'll show up, how you'll react in times of stress or in celebration and how to bring information to you. They know what they are going to get with you and they will rally behind you to a much higher degree than they will with the uncertainty that comes with unknown leadership brands.
WeInspireWe offers personal branding and personal mission statement development for individuals and workshops for teams too. So rather than wing it - define your leadership brand, live it, breathe it, and own it every day. The results will blow you away.